Academic

Sansern Rianthong is a Media and Design Instructor working for the Communication Department of Business, Economics and Communications at Naresuan University, Phitsanulok, Thailand.

Research & Academic Article

Rianthong, S. (2023). The Connection of Thai Typeface in the Context of Evolution and Letter Formation. Journal of Arts and Thai Studies.VOL. 45 NO. 3 (2023): SEPTEMBER-DECEMBER / Articles. Retrieved from https://so08.tci-thaijo.org/index.php/artssu/article/view/1926

Abstract: 

Objectives:This article describes the connection of Thai typeface in the context of evolution and letter formationin order to classify the Thai typeface.

Methods: The Thai typeface from documents and historical evidencewas studied. The typeface from the letter formation techniques in each erawas categorized. Then the connection of each typeface categorywas analyzedand synthesized.

Results: It was found thatletter structure in the late Ayutthaya period waslike that of the current Thai script. Itwas then developed into a variety of Thai typeface. The characteristics of the Thai typeface can be divided according to the evolution and letter formation into seventypologies: 1) ancient-like Thai 2) Arluck 3) handwriting 4) Thai Ribbon 5) standard Thai 6) Latin-like Thai,and 7) Decoration.

Application of this study: This article is useful for those interested in typeface design, design history,and local wisdom. It can be further developed in creative works, branding, marketing communications and database management

Rianthong, S. (2023). The Timeline and Change of Communities in The Area of Paknampo Before 1957. DEC Journal, 2(2), 105–144. Retrieved from https://so07.tci-thaijo.org/index.php/decorativeartsJournal/article/view/2028

Abstract: This research is for studying the form and developing Thai-Naris handwriting scripts. Then, to design and evaluate the typefaces. It starts with studying the information and reviewing the relevant literature. Secondly, defining the scope of works. Thirdly, developing the handwriting scripts before creating typefaces. Finally, evaluating the typeface with the assessment criteria covers three aspects of the typeface design principle such as appearance, efficiency and implication. The result is a Thai-Naris handwriting typeface named ZoodSamai representing many personalities and suitable for a variety of works. According to the evaluation, it was found that the appearance of the typeface was the most appropriate. The efficiency of the typeface was appropriate. In terms of implication, it is suitable for works with intensity, serene, sophistication and excitement personalities.

Sansern Rianthong. (2022). Developing the Thai-naris handwriting to typeface design. Art and Architecture Journal, Naresuan University, 13, no.1 (January – June 2022), 196-210.

Abstract:This research is for studying the form and developing Thai-Naris handwriting scripts. Then, to design and evaluate the typefaces. It starts with studying the information and reviewing the relevant literature. Secondly, defining the scope of works. Thirdly, developing the handwriting scripts before creating typefaces. Finally, evaluating the typeface with the assessment criteria covers three aspects of the typeface design principle such as appearance, efficiency and implication. The result is a Thai-Naris handwriting typeface named ZoodSamai representing many personalities and suitable for a variety of works. According to the evaluation, it was found that the appearance of the typeface was the most appropriate. The efficiency of the typeface was appropriate. In terms of implication, it is suitable for works with intensity, serene, sophistication and excitement personalities.

Sansern Rianthong. (2021). Pixel Art for Representation the Identity of Buddhabhudha Community, Phitsanulok. Journal of Fine Arts, Chiang Mai University, Vol. 12 No. 2 (2021): July - December 2021. 194-222

Abstract: The objective of this creative research is to study the identity of the Buddhabhucha community, Phitsanulok, and to use that information to create pixel art presenting the identity of the community. Research methods began with surveying the Area for collecting data. From then, use the findings as a guideline for creating works. Beginning with conceptualisation, Job scoping, Creating a prototype image, Creating a presentation image, and then taking the resulting work Assessed by locals and experts and distributed via digital media. The Results of this Research are Seven Views of Pixel Art Images such as Top, Top- Down, 45° Dimetric, Side Scroller, Isometric, Oblique and, True Perspective. All of them represents the three distinctive identity of Buddhabhudha Community, Phitsanulok such as Area Identity, Life-Style Identity, and History Identity.

Sansern Rianthong. (2020). Pixel Art in Creative Arts and Design. Art and Architecture Journal, Naresuan University, 11, no.1 (January – June 2020), 100-115.

Abstract: Pixel art is the art of arranging dots (pixels) along the grid to create images with limited colours. The origin of Pixel art comes from creating low resolution images with computer software. Then became a computer graphics visualization technique to support the limitation of processor and memory in computers and video games with cartridge-based data recording. Technological limitations of video game players are important factors in determining the number of colours used in Pixel art, which makes the Pixel art became a memorable and applied on many types of media today. This article gathers background information, limitations, analysing the unique characteristics, process and types of Pixel art. Including the introduction of Pixel art in Creative works to be useful to those interested in using it as a guideline for creating works of art and design.

Teaching Subjects

Undergraduate

  • Digital Media Design
  • Visual Graphic for Communication
  • Lettering & Typography
  • Two Dimensional Animation and Motion Picture
  • Selected Topic in Academic Communication (Local Content)
  • Brand Personality Design
  • Multimedia Design
  • Computer Graphic for Communication
  • Performing Arts and Media
  • Online Journalism Production
  • Media Literacy
  • Computer Graphic for Visual Art Design
  • Mass Communication Management
  • Three-Dimensional Modeling, Animation for Communication
  • Film Editing
  • Mass Communication Management

Postgraduate

  • Brand Personality Design
  • Brand Equity

Expert

  • Digital Media Planning
  • Digital Content
  • Graphic Design
  • Typography
  • Typeface
  • Design Thinking
  • Pixel Art
  • Web Design
  • Public Art
  • Motion Picture Editting

Interest

  • Sound Design
  • Lighting Production
  • Performing Art
  • Documentary Film
  • Muay Boran
  • Ancient Thai Weapon
  • History
  • Design Thinking

Visiting Lecturer & Instructor

  • 2017: PHAYAO UNIVERSITY, Faculty of Architecture and Fine Arts. Subject: Typography and Lettering
  • 2017: NARESUAN UNIVERSITY, Faculty of Architecture. Subject : Typography and Lettering
  • 2016: SRIPATHUM UNIVERSITY, Faculty of Digital Media. Subject : Publication Design Program
  • 2016: NARESUAN UNIVERSITY, Faculty of Architecture. Subject : FontLab Computer Graphic
  • 2016: NARESUAN UNIVERSITY, Faculty of Architecture. Subject : Media Art
  • 2016: NARESUAN UNIVERSITY, Faculty of Architecture. Subject : FontLab Computer Graphic
  • 2014-Present: SRIPATHUM UNIVERSITY, Faculty of Digital Media. Subject : Typography and Lettering Program
  • 2014: NARESUAN UNIVERSITY, Faculty of Architecture. Subject : Typography and Lettering Program
  • 2006-2007: NARESUAN UNIVERSITY, Faculty of Architecture. Subject : Typography and Lettering Progra